Announcement

Collapse
No announcement yet.

Russia's Public Diplomacy Effort: What the Kremlin is Doing and Why it’s Not Working

Collapse
X
 
  • Filter
  • Time
  • Show
Clear All
new posts

  • Russia's Public Diplomacy Effort: What the Kremlin is Doing and Why it’s Not Working

    Just found an interesting article at the Princeton university website. Although the author makes the traditional Western journalist/scholar error of bringing up exclusively the opinions of ultraliberal pro-Western activists, she does admit the existence of several obvious things (like the highly unsympathetic opinion on Russia in the West for a start) which some people at this forum denied with bizarre persistency and confidence. All in all, it's quite insightful, albeit still standing on the "we right they wrong" position and often presents the actions taken to protect the nation's vital economic and security interests as "imperialist" or "aggressive'.

    Russia's Public Diplomacy Effort: What the Kremlin is Doing and Why it’s Not Working

    Since 2005, the Kremlin has allocated millions of dollars to various public diplomacy initiatives in an effort to improve Russia’s international image. However, the Western media and mainstream public opinion are still highly unsympathetic toward Russia.

    ...

    A 2003 survey commissioned by the Putin administration asked Americans to name the top ten items they associated with Russia. The top four responses were communism, the KGB, snow, and the mafia. Another poll conducted that year on the global awareness of Russian brands even more poignantly showed that Russia’s image was in need of repair: the only “brands” foreigners could think of were Kalashnikov rifles and Molotov cocktails (Evans 2005).

    ...

    With both the Georgian and Ukrainian conflicts, Russian officials felt that they had a good reason to act the way they did. However, Russia came out looking like the evil wrongdoer because the Kremlin failed on both occasions to formulate a comprehensive media strategy explaining Russia’s foreign policy decisions or objectives. As a result, an anti-Russian attitude was palpable in the Western media outlets, which have since used both incidences as fodder for criticizing Russia.

    ...

    Up against the Western media’s own media machine, which can be equally as guilty of perpetrating the Cold War rhetoric, Russia’s task of improving its brand image is certainly a difficult one. The relentless portrayal of Russia as a Westerner-eating bear is wearisome to even many Westerners. However, if Russia is not a bear, then what is it?
    www.histours.ru

    Siege of Leningrad battlefield tour

  • #2
    International News Market is dominated by such
    news giants like CNN,BBC and relatively lately
    AL Jazeera.

    It based not only on huge money, but also on
    the certain audience.
    CNN,BBC - Western and English speaking, AL Jazeera -
    Arab speaking and Muslim World.

    It is quite unlikely,that Russia will be able to build
    such a Giant News Empire on her own, anywhere except
    the very Russia, Eastern Ukraine and Belorussia,
    which are already incorporated in Russian information
    space.
    And as a result Russian version of events won't be able
    to compete with English, or Arab versions on the international level.


    Beside, such actions like the last Duma anti - adoption law
    won't improve the image of Russia in any news interpretation of
    this action.
    Dixi.

    Beware of Occam's razor !!!!

    Comment


    • #3
      Originally posted by RS116 View Post
      International News Market is dominated by such
      news giants like CNN,BBC and relatively lately
      AL Jazeera.

      It based not only on huge money, but also on
      the certain audience.
      CNN,BBC - Western and English speaking, AL Jazeera -
      Arab speaking and Muslim World.

      It is quite unlikely,that Russia will be able to build
      such a Giant News Empire on her own, anywhere except
      the very Russia, Eastern Ukraine and Belorussia,
      which are already incorporated in Russian information
      space.
      And as a result Russian version of events won't be able
      to compete with English, or Arab versions on the international level.
      Well, what the article suggests and what, for example, Simon Anholt is saying, is the Russia should act positively, and pushing these positive news to international media would not be that hard as compared to creating its own worldwide media.

      Beside, such actions like the last Duma anti - adoption law
      won't improve the image of Russia in any news interpretation of
      this action.
      This is very true, unfortunately. I wonder if the government would be ready to make a step back to make two steps forward in the future, like unilaterally withdrawing visa requirements or lowering import tariffs, simplifying the requirements for foreign nationals to do business here, etc.
      www.histours.ru

      Siege of Leningrad battlefield tour

      Comment


      • #4
        Originally posted by ShAA View Post
        This is very true, unfortunately. I wonder if the government would be ready to make a step back to make two steps forward in the future, like unilaterally withdrawing visa requirements or lowering import tariffs, simplifying the requirements for foreign nationals to do business here, etc.
        It IMO depends just on one person.
        Dixi.

        Beware of Occam's razor !!!!

        Comment


        • #5
          Originally posted by RS116 View Post
          It IMO depends just on one person.
          Well, regarding the visa issue, for example, it's definitely not just him. The siloviki are all against it, and while their position is understandable, some compromise should be found. Same for the corruption - even Peter the Great couldn't uproot it. I guess what Putin might probably do on his own is remove many of the needless bureaucratic hurdles which are part of everyday life here but come as a huge drama! and shock for the foreigners. It's often not the requirements to get some permits which are the problem per se, but the sheer amount of red tape one has to get through.
          www.histours.ru

          Siege of Leningrad battlefield tour

          Comment


          • #6
            "With both the Georgian and Ukrainian conflicts, Russian officials felt that they had a good reason to act the way they did. "

            The major problem is that for most people that "a good reason" means "self-interest". No matter what they do. Even if it is something good, you automatically assume that they have some hidden self-interest there, and everything else is just smoke and mirrors.

            The Georgian war is a prime example.


            However, it is also caused by the history. Americans still fear communism. Eastern European countries have a long history of war and oppressions(two way road that is), and still have the shadow of communism looming over them. Although, I should point out that here in Ireland it's not so, they have none of those experiences and don't look through those same glasses.
            Wisdom is personal

            Comment


            • #7
              Originally posted by Karri View Post
              "With both the Georgian and Ukrainian conflicts, Russian officials felt that they had a good reason to act the way they did. "

              The major problem is that for most people that "a good reason" means "self-interest". No matter what they do. Even if it is something good, you automatically assume that they have some hidden self-interest there, and everything else is just smoke and mirrors.

              The Georgian war is a prime example.
              Yeah, that's what they thought - their actions were supposed to be justified and had any other country acted like this out if its self-inerest there might have been no scandals at all.

              However, it is also caused by the history. Americans still fear communism. Eastern European countries have a long history of war and oppressions(two way road that is), and still have the shadow of communism looming over them. Although, I should point out that here in Ireland it's not so, they have none of those experiences and don't look through those same glasses.
              Anholt spoke at one of his interviews that Germany and Japan had much worse images, but they were overturned quite quickly, much earlier than the Germans started rethinking their past in earnest - and the Japanese haven't really condemned their war crimes at all. It's the matter of "fitting in" - these countries were immediately sqeezed into the "our guys" group for geopolitical reasons, while Russia was not treated like this for a huge number of reasons.
              www.histours.ru

              Siege of Leningrad battlefield tour

              Comment


              • #8
                Originally posted by ShAA View Post
                Anholt spoke at one of his interviews that Germany and Japan had much worse images, but they were overturned quite quickly, much earlier than the Germans started rethinking their past in earnest - and the Japanese haven't really condemned their war crimes at all. It's the matter of "fitting in" - these countries were immediately sqeezed into the "our guys" group for geopolitical reasons, while Russia was not treated like this for a huge number of reasons.
                Correct, apparently it is the root of the problem.

                But I don't understand why are you using exclusively passive voice.
                Russia wasn't exclusively a passive subject there.
                I don't want to discuss if it was right , or wrong,
                but the decision not to be an integrated part of the West
                and become an independent center of power,
                was Russian decision.
                If it necessary, I can provide you with plenty of facts.
                The choice had been made and, according to the very logic of this choice,
                Russia in some cases had to confront the West
                ( Iran, Syria, Libya,Georgia etc..)

                And on the contrary, Germany and Japan between 1945 and 1955
                integrated with the West politically, economically and up to certain
                level military.
                Therefore, in 60th they started to be treated by West as "our guys".
                Dixi.

                Beware of Occam's razor !!!!

                Comment


                • #9
                  Originally posted by RS116 View Post
                  Correct, apparently it is the root of the problem.

                  But I don't understand why are you using exclusively passive voice.
                  Russia wasn't exclusively a passive subject there.
                  I don't want to discuss if it was right , or wrong,
                  but the decision not to be an integrated part of the West
                  and become an independent center of power,
                  was Russian decision.
                  It's been discussed here before. In the early 1990s Russia was at the West's mercy and all sorts of cooperation were suggested by Yeltsin. He was rejected, because "Russia didn't conform to the high democratic standards". When Germany and Japan were integrated in the West, not speaking of Turkey joining the NATO, this happened for the reason the West needed them to become strong and prosperous allies against the SU in the Cold War. Quite clearly, Russia in the 90s was not that important to the West to allow it to join the club.

                  If it necessary, I can provide you with plenty of facts.
                  Thank you, I think I know most of them.

                  The choice had been made and, according to the very logic of this choice,
                  Russia in some cases had to confront the West
                  ( Iran, Syria, Libya,Georgia etc..)
                  However, here's the shining example of China, which I've already brought up in the Russia delendam esse thread. It takes practically the same positions on most international issues.

                  And on the contrary, Germany and Japan between 1945 and 1955
                  integrated with the West politically, economically and up to certain
                  level military.
                  Therefore, in 60th they started to be treated by West as "our guys".
                  It was not because their peoples, floating in a vacuum, decided to join the West. It was done in concrete geopolitical situation, and these countries didn't just join - they were joined, as they, being occupied by the US, had little say in these matters
                  www.histours.ru

                  Siege of Leningrad battlefield tour

                  Comment


                  • #10
                    I don't want to discuss if it was right , or wrong,
                    but the decision not to be an integrated part of the West
                    and become an independent center of power,
                    was Russian decision.
                    Gorbatchev and Yeltsin did everything for it. They made all possible and impossible concessions but it didn't worked. Just look at the opposition from the USA to enter the WTO and Jackson–Vanik amendment that was canceled less than two months ago.


                    And on the contrary, Germany and Japan between 1945 and 1955
                    integrated with the West politically, economically and up to certain
                    level military.
                    Therefore, in 60th they started to be treated by West as "our guys".
                    Germany was always part of the West. Germans, like the Japanese were occupied and acted like they were ordered by the other powers.
                    There are no Nazis in Ukraine. © Idiots

                    Comment


                    • #11
                      Public Diplomacy Has its Limits

                      The US puts enormous efforts into public diplomacy but as near as I can tell, the bulk of it is simply ignored. Everyone seems to have their own opinion about what the US is and or should be doing. How those opinions align with the reality seems to be primarily a product of the individual's politics.
                      Any metaphor will tear if stretched over too much reality.

                      Questions about our site? See the FAQ.

                      Comment


                      • #12
                        Just found this video recently and decided to share it here to illustrate some of the points I made here and elsewhere on the forum on the nature of propaganda



                        The commentary is quite accurate, although I would have some reservations about the openness of people they interviewed. Quite possibly they were much more anti-Soviet in private than how they sounded in the video.

                        Ironically, this video is a quite good illustration of how Russia is shown in the Western news today. It's a good mirror where the Westerners can see their own media outlets following absolutely the same guidlines. They use absolutely the same tricks of cherry-picking people for interviews (ultra-pro-Western liberals and looney radicals) and making an exclusively negative focus. Take note - it's not just reporting negative news like it happens everywhere, but reporting on everything, even something clearly positive, with a negative bias. There's a big difference between the two approaches, of course.

                        So the question is - where is the difference between Soviet state-sponsored propaganda and the "free" Western media which is performing in absolutely the same way? For an unrelated example, is there any real practical difference, in terms of indoctrination, between a Nazi-controlled society where racism is pushed by state propaganda at schools and in the media, and a society for which racism is a conventional wisdom and which has no wish to change its cultural paradigm as it feels fine living with slavery? Is the society with a dictator forcing his prejudices upon it from above worse informed and less tolerant than the society which has perceived similar ideas as the holy truth in the last 50 years? And most importantly, is there a way to fight the little dictator in people's heads called long-standing prejudice, especially when these people think they are free and what they read is not propaganda at all?
                        www.histours.ru

                        Siege of Leningrad battlefield tour

                        Comment


                        • #13
                          Well, from a neutral point of view, it would be 'nice' if Russia refrained from assasinating people like Litvinenko. After all, what does he know that is not already known by GPS satellite?

                          Really, people, we can no longer live in the era when Stalin sent out assasination squads to kill his friend Lev Davidovitch Bronstein, (Leon Trotsky) as well as the White Generals Baron Pyotr Nikolaevitch Wrangel and General Evgeny Miller.
                          When looking for the reason why things go wrong, never rule out stupidity, Murphy's Law Nº 8
                          Those who do not remember history are doomed to repeat it. George Santayana
                          "Ach du schwein" a German parrot captured at Bukoba GEA the only prisoner taken

                          Comment


                          • #14
                            Originally posted by Nickuru View Post
                            Really, people, we can no longer live in the era when Stalin sent out assasination squads to kill his friend Lev Davidovitch Bronstein, (Leon Trotsky) as well as the White Generals Baron Pyotr Nikolaevitch Wrangel and General Evgeny Miller.
                            Tell that to guys who kill nuclear physicists in Iran.

                            Comment


                            • #15
                              Originally posted by Nickuru View Post
                              Well, from a neutral point of view, it would be 'nice' if Russia refrained from assasinating people like Litvinenko. After all, what does he know that is not already known by GPS satellite?
                              Do you have actual proof of that? Then you deserve a Pulitzer!

                              Really, people, we can no longer live in the era when Stalin sent out assasination squads to kill his friend Lev Davidovitch Bronstein, (Leon Trotsky) as well as the White Generals Baron Pyotr Nikolaevitch Wrangel and General Evgeny Miller.
                              Drones are a much nicer way to get rid of troublesome individuals, no?
                              “For there is nothing more serious than a lunatic when he comes to the central point of his lunacy.”

                              Max Sterner

                              Comment

                              Latest Topics

                              Collapse

                              Working...
                              X